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Content Strategy

I offer content and communications strategy support to companies and not-for-profits including charitable organizations and regulatory bodies. My experience is industry- and sector-diverse, including healthcare, financial services, real estate, HR and benefits, energy and education.

My superpower is working with in-house teams to optimize workflows and bring structure, cohesion and consistency to their content operations.

Example projects include:

Content strategy & calendar development for blogs, emails and social media

Content development across mediums including: creative briefs, copy reviews, proofreading, best practices coaching

Integrated marketing campaigns and product launches

Tone & voice guide development

Rebrands, website refreshes, message frameworks

Change management communications strategies

Workflow audits

Team- and function-building: hiring, managing resources and scaling production via freelancers or agencies

Content planning and strategy training and workshops

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Corporate Storytelling

As a writer, I specialize in transforming complex material into simplified, action-oriented content.

I’ve marketed and communicated to various audiences, including: consumers (both broad and niche), sales, HR decision-makers, organizational leaders and employees – to name a few.

Part of the value I offer as a strategist and writer is my ability to think across mediums and platforms. That’s why I typically provide packages of related assets, such as a blog post plus social media posts and email newsletter copy. My clients generally appreciate receiving both a quality product and an easy way to distribute it.

Projects could include:

Website copy and SEO refreshes

Blogs, emails and organic social media posts

Advertorials and ad copy

Long-form thought leadership reports

Keystone content assets, including brochures

Internal communications

Video scripts

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Fractional Leadership

Does this sound like you?

As a VP or Director, you never have enough hours in the day. Between providing strategic counsel at the leadership table and managing your team, you don’t get time to think until 5 pm.

At the same time, your staff is stuck in hand-to-mouth content development, with last-minute planning and one-off assets that aren’t fully utilized. You’re too involved in rewrites, but you don’t have the time for in-depth mentoring or coaching.

That’s where a fractional team lead comes in. As an experienced strategist and manager, I can join your team for a few days a week: developing strategies, project plans and operational calendars and offering hands-on oversight of your team with an eye to optimizing workflows and sharpening their skill sets.

It’s like having an additional member of your team, without the headcount.

What it’s like to work with me:

I ask a lot of questions

I take a deep interest in your business or organization and your people

I bring in lots of ‘what if’ ideas - they might not always stick, but sometimes they can lead us to an actionable idea that drives us forward

Does this sound like a fit?
Contact me to discuss some possibilities.

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